Marketing and sales strategy for start-up company

Sector:
Technology company for lightweight construction elements, Belgium
Company type:
Owner-run start-up in the 1st generation
Size:
approx. 10 employees
Location:
Belgium
Responsibilities:
strategy and business development
Concept phase:
Future management

Initial situation

The start-up company was still on the verge of entering a new market.

It was important to achieve sales growth at the right speed in order to quickly utilise existing production capacities.

When the mandate was accepted, turnover development and the sales strategy were not sufficient for the success of the still-young company.

Implementation

PLUCH Interim Management focused on identifying weaknesses in all functional areas on the one hand, and on defining a clear strategy for the operative marketing and sales activities on the other.

During the analysis, the operational sales tools used were already structured and simplified. On this basis, the objectives were reviewed realistically and adapted to the development phase of the company. Based on the strategy that was developed, a targeted recruitment push by the company management took place and an operative implementation was initiated at short notice.

Project scope

Weak point and potential analysis in all functional areas,
Market data research: market, technology, product and processes
Competitor analysis: processes, quality level and capacities
Development of future marketing and sales strategy

Results

Direct implementation of a marketing and sales strategy, customer-focused, with timely controlling to measure success, in a still young company at market entry.