We are particularly passionate about SMEs and family businesses because they represent flexibility, customer focus and innovation. They think in the long term, take responsibility for their employees, their customers and society – and in many cases they have been doing so for several generations.
But like many companies today, they face enormous challenges. Customer and market requirements are changing at an unprecedented speed, competitive pressure is increasing, new technologies and business models are emerging, digital transformation offers opportunities and risks, and the shortage of skilled personnel continues to grow.
Taking on all the urgently required changes in a timely manner seems nigh on impossible because in many cases the availability of upper management is the main bottleneck. They are all already so closely involved in the day-to-day business that the time-consuming support of change projects is no longer possible. Sometimes a lack of experience is what prevents management from acting decisively and in a goal-focused manner. The consequence: necessary changes are not made.