Marketing – customer benefits
- Sector:service provider, automotive industry
- Company type:owner-managed company, 1st generation
- Size:10 employees
- Concept phase:Future management
In an internationally operating service company specialised in technology transfer in the automotive industry, the customer approach was to be professionalised via a suitable website market presence.
A marketing concept was to be documented for this purpose.
“Knowledge of customer requirements, the rules of the game in the industry-specific market and one’s own strengths is a basic prerequisite for long-term success.”
An internationally operating service company, specialised in technology transfer in the automotive sector, tasked PLUCH Interim Management with documenting the marketing and presentation in a new website to strengthen the company’s visibility.
Using individual meetings and workshops the company strategy was made visible, the strengths/weakness and opportunities/risks were calculated and a market positioning was carried out. The customer benefit was clearly defined in order to target and present it to the market.
On this basis, the company’s website was professionalised.
- developing USPs for technology transfer services in the automotive industry
- improving company visibility via the website
- market positioning and customer promise
Development of a market presence for the service company.
Planning and implementation via e-commerce project for international car manufacturers.